Annika Sorenstam to Host Special Launch Event on September 23 at Revo’s Flagship Store, Showcasing the Latest Styles from the Revo x Annika Collection
New York, NY – Revo, the premium performance eyewear company known for its high-quality sunglasses and timeless designs, is excited to announce the launch of the newest style in the Revo x Annika sunglass collection. The new additions to the collection stem from Revo’s continuing collaboration with Hall-of-Fame golfer and Revo ambassador, Annika Sorenstam.
To celebrate the release, Annika will be hosting an exclusive event on September 23, 2024, at Revo’s flagship store in SoHo, New York City.
The event promises a unique opportunity for fans and customers to meet Annika, explore the expanding Revo x Annika collection, and experience the perfect fusion of style and performance that Revo sunglasses offer. Guests can enjoy signed giveaways, photo opportunities with the golf legend, and participate in an on-site putting green competition. Additionally, attendees will receive 20% off all purchases, with proceeds supporting the ANNIKA Foundation, which empowers young women globally through golf.
“We are so excited to welcome Annika to our SoHo location for this exclusive event,” said Revo CEO, Cliff Robinson. “Her incredible achievements on the golf course and alignment with our brand values make for such a strong collaboration, and we can’t wait to introduce the next phase of the Revo x Annika collection to our customers and fans.”
Annika Sorenstam, who joined Revo as a brand ambassador in 2021, added, “I’m thrilled to continue my partnership with Revo and unveil the newest frames in our collection. These sunglasses were designed with athletes and outdoor enthusiasts in mind, offering both style and superior sun protection on and off the course.”
Attendees will also have the chance to explore Revo’s premium sunglasses, which feature advanced polarized technology for reduced glare and improved visual clarity—ideal for golfers and outdoor enthusiasts alike. The latest frames in the Revo x Annika collection incorporate cutting-edge design with Sorenstam’s personal touch, reflecting her commitment to both performance and fashion. The new style will be sold exclusively at Revo SoHo and to Revo’s golf channels for a limited time before it becomes available in wide release.
In addition to the in-store event, Revo has made a donation to the ANNIKA Foundation, which aims to inspire and empower young women through golf by providing opportunities at the junior, collegiate, and professional levels. The foundation also promotes a healthy and active lifestyle through fitness and nutrition.
To learn more about Revo and its family of brand ambassadors, please visit: https://revo.com.
About Revo:
Founded in 1985, Revo revolutionized the eyewear industry with its NASA-based lens technology designed to protect the eyes from the sun’s harmful rays. Today, Revo continues to lead the market in premium polarized sunglasses, offering unparalleled visual clarity and eye protection for athletes and outdoor adventurers. For more information, visit www.revo.com.
About the ANNIKA Foundation:
Founded by Annika Sorenstam, the ANNIKA Foundation is dedicated to empowering young women through golf and providing them with the tools for personal development. The foundation supports women’s golf at the junior, collegiate, and professional levels while promoting a healthy, active lifestyle. More information is available at www.annikafoundation.org.
